The gentiles seem determined to end their reign. According to an announcement from the Church this week, missionary work is being shifted from European and North American populations into Latin and South America, Africa and Asia.
I’ve thought for some time that the failing conversion rates are the inevitable result of the “marketing” system being used by the Church. What distinguishes the Restoration from other faiths is our doctrine. We have been de-emphasizing doctrine for years. We try to seem more and more like another Christian faith. We aren’t. We are quite different. The reason to convert lies in our doctrinal differences.
No one is going to live the Latter-day Saint lifestyle who thinks that we are just another mainstream Christian church. To pay tithing, refrain from coffee, tea, alcohol, smoking and serve in Church leadership roles at considerable personal inconvenience and sacrifice requires our Church to be more than just another mainstream church. If that is all we are, most people (especially devoted people) are going to want an easier form of belief, like Methodism, Presbyterianism or Catholicism. If they offer the same doctrine as we do, then they will win.
I am a Latter-day Saint because I believe the doctrine. I am not a traditional Christian because I believe their creeds are false and they teach for doctrine the commandments of men. Unless someone comes to believe that, there is no reason to leave a traditional Christian denomination and become a Latter-day Saint.